News : SaaS Company, HTK, Launches Horizon Loyalty Hub for Retail
Hong Kong, July 26, 2016 -- Software-as-a-service company HTK has launched a new platform that has been designed to solve the key challenges that marketing directors/CMOs face in addressing the customer loyalty market.
Recent Forrester research warned businesses of the pitfalls of failing to provide high-value in person and digital experiences in the current "Age of the Customer", pointing out that consumers are likely to go elsewhere if they can’t access immediate added value.
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Horizon addresses this issue by providing a suite of loyalty management capabilities focused around social community, gamification, connected devices (IoT), hyper-local personalisation and real-time mobile engagement.
Marlon Bowser, CEO of HTK, said: "Ever-increasing customer expectations simply cannot be met through the traditional one-size-fits-all approach to loyalty programmes. Businesses now have a clear choice when it comes to loyalty – innovate or die."
Horizon’s loyalty management tools work seamlessly alongside the platform’s capabilities for omni-channel marketing campaign management.
Posted by Veronica Silva Cusi, news correspondent
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Founded in 1996 HTK delivers solutions to SME and large enterprises, telecommunication service providers and the public sector. HTK provides a hosted solution for mass notification, multi-channel marketing and customer-service automation. Customers include Cable & Wireless, BT, Specsavers and O2, local authorities and UK Police Forces. The HTK Horizon™ platform is web-based (Software as a Service) meaning no up-front investment, with a range of proven applications to mobilise a wide range of day-to-day business processes through IVR, SMS, MMS, email and WAP.
Published: Tuesday, July 26, 2016
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