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News : SaaS Company, HTK, Launches Horizon Loyalty Hub for Retail
Hong Kong, July 26, 2016 -- Software-as-a-service company HTK has launched a new platform that has been designed to solve the key challenges that marketing directors/CMOs face in addressing the customer loyalty market.
Recent Forrester research warned businesses of the pitfalls of failing to provide high-value in person and digital experiences in the current "Age of the Customer", pointing out that consumers are likely to go elsewhere if they can’t access immediate added value.
Horizon addresses this issue by providing a suite of loyalty management capabilities focused around social community, gamification, connected devices (IoT), hyper-local personalisation and real-time mobile engagement.
Marlon Bowser, CEO of HTK, said: "Ever-increasing customer expectations simply cannot be met through the traditional one-size-fits-all approach to loyalty programmes. Businesses now have a clear choice when it comes to loyalty – innovate or die."
Horizon’s loyalty management tools work seamlessly alongside the platform’s capabilities for omni-channel marketing campaign management.
Posted by Veronica Silva Cusi, news correspondent
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About HTK Horizon:
Founded in 1996 HTK delivers solutions to SME and large enterprises, telecommunication service providers and the public sector. HTK provides a hosted solution for mass notification, multi-channel marketing and customer-service automation. Customers include Cable & Wireless, BT, Specsavers and O2, local authorities and UK Police Forces. The HTK Horizon™ platform is web-based (Software as a Service) meaning no up-front investment, with a range of proven applications to mobilise a wide range of day-to-day business processes through IVR, SMS, MMS, email and WAP.
Published: Tuesday, July 26, 2016