#contactcenterworld, @saas_labs

Bengaluru, India, Oct 18, 2021 -- SaaS Labs, a cloud-based platform that builds productivity and business process automation software for SMBs and enterprises said that it has raised Series A funding from Base 10 Partners and Eight Roads Ventures. The company has been bootstrapped up until this point and will use the funding to expand its customer base, hire people, and release new products and services.

Founded in 2016 by Gaurav Sharma, the India-based company develops products for sales, support and marketing teams as well as contact centres to enhance productivity. With a 70-member team in India and the Philippines, SaaS Labs plans to double headcount by the end of 2021. 

"We have seen an unprecedented acceleration of cloud adoption among SMBs in the last 12 months," said Gaurav Sharma, founder and CEO of SaaS Labs. "We are going to deploy this fresh capital into product development, R&D and hiring talent globally."

Sharma is a 2010 graduate from NIT Warangal and an experienced entrepreneur having built and exited multiple businesses in the past. His last business was acquired by New York Times in 2016.

Call centres have traditionally been custom-built, on-premise solutions that required long implementation cycles and ongoing maintenance, with most of the inbound traffic telephone-based. Contact Center as a Service (CCaaS) software has opened the door to multiple high speed, efficient forms of communication between enterprises and their customers. As a result, cloud-based contact centers are fast becoming mainstream.

"For companies across a variety of industries, business communications are critical for delivering a strong customer experience but remain a major challenge to manage at scale for inbound and outbound communication," said Chris Zeoli, principal at Base10 Partners. "SaaS Lab’s modern, customizable communication system is particularly exciting for international sales and support calls that benefit from this customisability,"

Aditya Systla, partner at Eight Roads Ventures, said the rapid adoption of productivity-enhancing tools by businesses is driving contact centres to the cloud.

"It is becoming a theme that we believe has huge potential. SaaS Labs has grown significantly over the last few years and is well-positioned to serve the needs of the SMB segment, as they increasingly seek cloud-based solutions," said Systla. "The high quality of the product and Gaurav’s (Sharma) vision to be a one-stop-shop for all SMB contact centre needs will be the company’s differentiating factor."

#contactcenterworld, @saas_labs

Posted by Veronica Silva Cusi, news correspondent
Source: https://www.business-standard.com