News : Sabre Teams Up with Cendyn to Enhance the SynXis Platform with Advanced CRM Capabilities
Southlake, TX, USA, March, 2018 -- Sabre Corporation (NASDAQ: SABR), a technology provider to the global travel industry, announced an enhanced technology agreement with Cendyn, a customer relationship management (CRM) solutions provider. This arrangement expedites Sabre's rollout of new, intelligent guest profile and experience management capabilities through the SynXis Enterprise platform that will revolutionize insights and personalization opportunities for the hospitality industry.
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"Our SynXis platform is emerging as a single source of truth for the hospitality industry, given the span of our products and Sabre's unique position within the marketplace," said Mike Rodger, vice president of product marketing for Sabre. "As our customers begin to focus on enhancing guest interactions and personalizing offers, an alliance with Cendyn allows us to leverage the power of SynXis to drive actionable insights in this space. We'll enable hotel staff to provide consistently remarkable service and generate new revenue opportunities based on guest attributes – including preferences, insights, stay history and shopping behavior."
"Sabre provides powerful tools for businesses across the travel industry, and we saw an opportunity to partner our technologies to enhance the entire hotel guest experience," said Tim Sullivan, chief sales and marketing officer at Cendyn. "This close collaboration between two industry-leading hospitality technology solutions in the personalization, hotel CRM, marketing automation and loyalty space will create huge opportunities for Sabre's customers to drive profitable revenue growth, guest satisfaction, and loyalty."
Posted by Veronica Silva Cusi, news correspondent
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Sabre Corporation is the leading technology provider to the global travel industry. Sabre's software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world.
Cendyn/ONE™ is a leader in integrated Cloud-based CRM and Data-driven Digital Marketing for the hospitality and travel industry. A part of the Cendyn® portfolio, Cendyn/ONE™ provides hotels and resorts with Data Intelligence—a fully-integrated, cloud-based software and services platform that delivers a single view of guest history, value, behavior, desire, intent and engagement in order to drive higher marketing ROI while increasing guest satisfaction and loyalty.
Published: Friday, March 9, 2018
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