News : Sage CRM is Umsinsi Health Care's Engine for Growth
Johannesburg, Sept 1, 2014 -- Umsinsi Health Care, a distributor of medical products, has enhanced customer service and streamlined its business processes by implementing Sage CRM as its customer relationship management platform.
The company is the South African distributor of the ConvaTec products for wound care, stoma care, and incontinence management. Umsinsi was established in 2008 and did not initially put a CRM solution in place. But as its business expanded, it found it could no longer effectively manage a growing customer database from Excel spreadsheets.
When Umsinsi explored the market for CRM solutions, it found that Sage CRM was the mid-range product that best suited its business needs, particularly because of its customisability, says Thokozile Nzama, Senior Partner: Marketing at Umsinsi Health Care.
With the help of Sage ERP Africa business partner, Lorge, Umsinsi was able to rapidly roll-out the Sage CRM suite as well as adapt the software to its business. The solution supports the segmentation of the customer base into public and private sector accounts, and also helps Umsinsi to keep track of its relationships with doctors, nurses and specialists throughout South Africa.
In the longer term, the goal is to make Sage CRM the engine that powers the business, says Nzama. "Sage CRM gives us the flexibility we need to be flexible and responsive," she adds. "We still have a lot of work to do, but Sage CRM is already helping us to be responsive to our customers as well as drive better performance in our sales and marketing."
Posted by Veronica Silva Cusi, news correspondent
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Published: Tuesday, September 2, 2014