New York, NY, USA, March, 2020 -- CRM company Pipedrive announced that it has acquired Mailigen, provider of an email marketing automation solution. Mailigen, the first acquisition in the company's history, will make it easier for Pipedrive customers to access software that generates leads and nurtures customers with the ease of use.
"Our vision has always been to make sales success inevitable," said Timo Rein, CEO and co-founder of Pipedrive. "To us, that means providing a complete toolkit to organize and accelerate the entire sales cycle that gives businesses and sales professionals total confidence in their abilities—from generating and qualifying leads to driving and closing deals to managing existing customers. The trick is to deliver that functionality with software that is both powerful and simple at the same time. The Mailigen team has exceptional technical know-how and shares our commitment to ease of use. Together, we will offer sales and email marketing solutions that solve more of our customers' problems and are even more useful."
Over the next few months, the companies will focus on integrating both technical platforms and organizations and will soon come to the market with a new offering for customers. "Joining the Pipedrive team is a great opportunity to create more value for both Pipedrive and Mailigen customers," said Janis Rozenblats, CEO and co-founder of Mailigen. "By joining forces with Pipedrive, we are combining two strong purpose-built products, providing our customers more focused and robust sales and marketing solutions. In addition, both companies have world-class technical teams and are a great cultural fit."
After the acquisition, Rozenblats will continue to head up the email marketing operations in Latvia, making Riga the fifth development hub for Pipedrive; the other hubs are Prague, Lisbon, Tallinn, and Tartu.
Posted by Veronica Silva Cusi, news correspondent
About Pipedrive Inc.:
Pipedrive is the weapon of choice for salespeople in scaling companies – the sales CRM pipeline platform that makes selling simple. Pipedrive keeps things moving, stops tasks falling through the cracks and kills the tedium of admin. Pipedrive ensures that sales activities remain targeted, ambitious and realistic. Today, over 75,000 customers in 170 countries, and across 100 industries leverage Pipedrives’ award-winning software to manage their sales process. Founded by seasoned sales professionals, Pipedrive launched in 2010. It is one of the fastest growing cloud-driven SaaS companies worldw
Published: Tuesday, March 10, 2020
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