News : Salesforce Announces New Marketing Cloud Services
San Franciso January 19, 2016 --Salesforce (NYSE: CRM), the Customer Success Platform and CRM company, announced two new Salesforce Marketing Cloud services for retailers at the National Retail Federation (NRF) Big Show 2016—Salesforce Strategic Framework for Retail Customer Journeys and Strategic Retail Professional Services—empowering retailers to create smarter 1-to-1 customer journeys. These new services combine CRM with industry and cloud transformation expertise to help retailers increase revenue through personalizing their customer engagements.
"With the Salesforce Strategic Framework for Retail Customer Journeys and the power of the Salesforce Customer Success Platform, retailers have a clear path to increasing revenue through personalizing and automating their customer engagements," said Scott McCorkle, CEO, Salesforce Marketing Cloud. "And with our retail professional services, every retailer has access to an army of customer experience experts, data scientists and engineers, helping them to exceed customer expectations."
Posted by Laura Collins, Editorial Management
Today's Tip of the Day - Segment Your Customers
More Editorial From SalesForce
Salesforce.com delivers software-as-service offering a family of on demand solutions for integrated sales force automation, campaign management, customer service and support, and document and file management to help companies meet the complex challenges of global customer communication. The company has introduced sforce, a new service that will change how applications are built as significantly as salesforce.com changed how applications are delivered.
Published: Thursday, January 21, 2016