News : Salesforce Announces New Marketing Cloud Services
San Franciso January 19, 2016 --Salesforce (NYSE: CRM), the Customer Success Platform and CRM company, announced two new Salesforce Marketing Cloud services for retailers at the National Retail Federation (NRF) Big Show 2016—Salesforce Strategic Framework for Retail Customer Journeys and Strategic Retail Professional Services—empowering retailers to create smarter 1-to-1 customer journeys. These new services combine CRM with industry and cloud transformation expertise to help retailers increase revenue through personalizing their customer engagements.
"With the Salesforce Strategic Framework for Retail Customer Journeys and the power of the Salesforce Customer Success Platform, retailers have a clear path to increasing revenue through personalizing and automating their customer engagements," said Scott McCorkle, CEO, Salesforce Marketing Cloud. "And with our retail professional services, every retailer has access to an army of customer experience experts, data scientists and engineers, helping them to exceed customer expectations."
Posted by Laura Collins, Editorial Management
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