News : Salesforce Bulks Up Mobile Security with Acquisition
Austin, TX, USA, April 3, 2015 -- The Austin, Texas-based mobile authentication startup Toopher announced that it has been acquired by CRM provider Salesforce. As part of the announcement the company let it be known that it has ceased its sales operations effective immediately.
The missive, attributed to Toopher co-founders Josh Alexander and Evan Grim, reads in part: "While we will no longer sell our current products, we are thrilled to join Salesforce, where we’ll work on delivering the Toopher vision on a much larger scale as part of the world’s [No. 1] Cloud Platform. We can’t imagine a better team, technology and set of values with which to align."
With the acquisition of Toopher, Salesforce adds to its technology repository mobile-based two-factor authentication that utilizes location awareness for enhanced security.
Posted by Veronica Silva Cusi, news correspondent
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Toopher prevents online fraud using your mobile device to automatically verify you are where your identity is being used.
Salesforce.com delivers software-as-service offering a family of on demand solutions for integrated sales force automation, campaign management, customer service and support, and document and file management to help companies meet the complex challenges of global customer communication. The company has introduced sforce, a new service that will change how applications are built as significantly as salesforce.com changed how applications are delivered.
Published: Monday, April 6, 2015