News : Salesforce ExactTarget Marketing Cloud Partners with Datalogix
San Francisco, April17, 2014 -- The ExactTarget Marketing Cloud from salesforce.com announces a new partnership with Datalogix, the company connecting online ads to offline sales, expanding its capabilities to power and measure the sales impact of advertising campaigns.
The partnership will make it possible to leverage Datalogix’s offline consumer spending data within the ExactTarget Marketing Cloud’s Social.com and Active Audiences advertising solutions, providing marketers the power of additional customer insight to improve the performance of social advertising campaigns.
The partnership will expand the ExactTarget Marketing Cloud’s existing ability to drive relevant and targeted advertising campaigns, based on CRM and digital marketing data from customer engagement across email, mobile, social and the Web.
Posted by Veronica Silva Cusi, news correspondent
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Salesforce.com delivers software-as-service offering a family of on demand solutions for integrated sales force automation, campaign management, customer service and support, and document and file management to help companies meet the complex challenges of global customer communication. The company has introduced sforce, a new service that will change how applications are built as significantly as salesforce.com changed how applications are delivered.
Datalogix is a consumer data collection company, based out of Denver, Colorado. Datalogix provides online, direct mail, and mobile services to their clients.
Published: Friday, April 18, 2014