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News : Salesforce Launches Buy Button for Community Cloud
San Francisco, CA, USA, Aug. 13, 2015 -- Salesforce [NYSE: CRM], a CRM company, announced that Community Cloud is now enabling companies to embed a buy button into online communities. The new e-commerce capabilities enable communities of customers to discover, research, discuss and buy products in a single location while introducing a new sales channel for companies.
Today, a range of consumer-driven services like Facebook, TripAdvisor, Pinterest and Twitter are helping brands drive revenue by allowing people to "click to buy" directly within the community. However, companies that want to offer this same type of commerce experience within their own communities have struggled to deliver it because there was not a trusted and easy way to combine transactions with their online communities.
"Our goal is to make it easier for our customers to grow their businesses and today we're the first enterprise solution that enables buy buttons for any online community," said Nasi Jazayeri, executive vice president of Community Cloud, Salesforce. "Now any company can deliver the same click-to-buy experience as popular consumer services and grow their businesses with social commerce."
Posted by Veronica Silva Cusi, news correspondent
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More Editorial From SalesForce
Salesforce.com delivers software-as-service offering a family of on demand solutions for integrated sales force automation, campaign management, customer service and support, and document and file management to help companies meet the complex challenges of global customer communication. The company has introduced sforce, a new service that will change how applications are built as significantly as salesforce.com changed how applications are delivered.
Published: Monday, August 17, 2015