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News : Salesforce Launches B2B Marketing Automation
San Francisco, CA, USA, April 9, 2015 -- Salesforce (NYSE: CRM), the Customer Success Platform CRM company, launched the next generation of Sales Cloud B2B marketing automation. Powered by Salesforce Pardot, the new Intelligent Engagement Studio and Sales Cloud Engage will deliver adaptive lead nurturing, visualized campaign testing and mobile marketing tools.
"With the next generation of Sales Cloud B2B marketing automation, we’re making it easier than ever for marketing and sales to work together and leverage insights about prospect behavior to sell smarter," said Adam Blitzer, SVP and GM, Salesforce Pardot.
Posted by Veronica Silva Cusi, news correspondent
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More Editorial From SalesForce
Salesforce.com delivers software-as-service offering a family of on demand solutions for integrated sales force automation, campaign management, customer service and support, and document and file management to help companies meet the complex challenges of global customer communication. The company has introduced sforce, a new service that will change how applications are built as significantly as salesforce.com changed how applications are delivered.
Published: Monday, April 13, 2015