News : Salesforce Launches B2B Marketing Automation
San Francisco, CA, USA, April 9, 2015 -- Salesforce (NYSE: CRM), the Customer Success Platform CRM company, launched the next generation of Sales Cloud B2B marketing automation. Powered by Salesforce Pardot, the new Intelligent Engagement Studio and Sales Cloud Engage will deliver adaptive lead nurturing, visualized campaign testing and mobile marketing tools.
"With the next generation of Sales Cloud B2B marketing automation, we’re making it easier than ever for marketing and sales to work together and leverage insights about prospect behavior to sell smarter," said Adam Blitzer, SVP and GM, Salesforce Pardot.
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Posted by Veronica Silva Cusi, news correspondent
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