News : Salesforce Marketing Cloud Named a Leader by Independent Research Firm
San Francisco, CA, USA, July 27, 2016 -- Salesforce (NYSE: CRM), the Customer Success Platform and CRM company, announced Salesforce Marketing Cloud was named a leader by Forrester Research in its report, The Forrester Wave™: Email Marketing Service Providers, Q3 2016.
Salesforce received the highest scores among all vendors in the technology platform and customer satisfaction criteria. This vendor’s dynamic content, analytics and reporting, security, and support of distributed business models are top-notch. Salesforce also boasts the most satisfied customers we surveyed."
"Customers are more empowered than ever, and successful marketers are quickly shifting from a campaign first to a customer journey first strategy," said Eric Stahl, SVP, Product Marketing,, Salesforce. "With Marketing Cloud, marketers can use everything they know about customers to deliver personalized email marketing at massive scale."
Posted by Veronica Silva Cusi, news correspondent
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Salesforce.com delivers software-as-service offering a family of on demand solutions for integrated sales force automation, campaign management, customer service and support, and document and file management to help companies meet the complex challenges of global customer communication. The company has introduced sforce, a new service that will change how applications are built as significantly as salesforce.com changed how applications are delivered.
Forrester Research is an independent technology and market research company that provides advice on existing and potential impact of technology, to its clients and the public.
Published: Tuesday, August 2, 2016