News : Salesforce Named a Leader in CRM Suites by Independent Research Firm
San Francisco, CA, USA, Nov, 2018 -- Salesforce [NYSE: CRM], a global provider in CRM, announced Salesforce was named a leader by Forrester Research in its report, The Forrester Wave™: CRM Suites, Q4 2018.
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Salesforce received the highest score possible in the category of market presence, as well as the criteria of product strategy, delivery and extensibility ecosystem, sales force automation (SFA), marketing automation, customer service, field service and customer journey support. In the report, Forrester describes Salesforce as "a foundation for smarter engagement on a broader scale."
"Customer expectations have never been higher—to succeed, companies must put them at the center of their business," said Mike Rosenbaum, EVP, Product, Salesforce. "By leveraging the power of Einstein and Lightning, Salesforce empowers businesses of all sizes to accelerate their digital transformations and deliver connected customer experiences."
Posted by Veronica Silva Cusi, news correspondent
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Salesforce.com delivers software-as-service offering a family of on demand solutions for integrated sales force automation, campaign management, customer service and support, and document and file management to help companies meet the complex challenges of global customer communication. The company has introduced sforce, a new service that will change how applications are built as significantly as salesforce.com changed how applications are delivered.
Forrester Research is an independent technology and market research company that provides advice on existing and potential impact of technology, to its clients and the public.
Published: Tuesday, November 20, 2018
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