San Francisco, CA, USA, Sept, 2019 -- Salesforce (NYSE: CRM), a global provider in CRM, announced that Gartner Inc. has positioned Salesforce as a Leader in its September 2019 Magic Quadrant for CRM Lead Management.
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"Salesforce Pardot has been focused on enabling enterprise and high-growth businesses to bring together sales and marketing teams, empowering them to better engage buyers, close deals faster and build deeper relationships with customers," said Michael Kostow, SVP and GM of Salesforce Pardot. "Analytics and artificial intelligence are two critical pieces to every account-based marketing strategy and should be accessible to every B2B marketer to close the gap between sales and marketing."
According to Gartner, "Good lead management is about better cooperation between sales and marketing to increase the supply of potential customers and boost total sales conversions. To achieve this, lead management applications need to support one aligned organizational revenue-generating process at any time, from any point of view."
Posted by Veronica Silva Cusi, news correspondent
Salesforce.com delivers software-as-service offering a family of on demand solutions for integrated sales force automation, campaign management, customer service and support, and document and file management to help companies meet the complex challenges of global customer communication. The company has introduced sforce, a new service that will change how applications are built as significantly as salesforce.com changed how applications are delivered.
Gartner, Inc. is a research and advisory firm that helps more than 10,000 clients leverage technology to achieve business success. Gartner’s businesses consist of Research, Consulting, Measurement, Events and Executive Programs. Founded in 1979, Gartner has over 3,800 associates, including approximately 1,000 research analysts and consultants, in more than 75 locations worldwide.
Published: Thursday, October 3, 2019
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