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News : Salesforce Unveils Marketing Cloud Lightning
Atlanta, GA, USA, May 10, 2016 -- Salesforce (NYSE: CRM), the Customer Success Platform, announced Marketing Cloud Lightning—a new user experience, platform and ecosystem that will give marketers the ability to create 1-to-1 customer journeys that span sales, service, marketing and more. unmatched customer experiences.
In addition, the company announced Marketing Cloud for Google Customer Match, the latest innovation in its ongoing strategic partnership with Google, which marketers can use to deploy CRM-powered advertising across Google Search, YouTube and Gmail.
Earlier this year, Salesforce introduced Sales Cloud Lightning and Service Cloud Lightning, the next-generation of its sales and service solutions built on the Lightning Platform. Today, the company unveiled Marketing Cloud Lightning, its vision to bring the power of Lightning to digital marketers so they can create more intelligent and personalized customer experiences.
"In today’s connected world, marketers manage the entire customer experience," said Scott McCorkle, CEO of Salesforce Marketing Cloud, Salesforce. "With Marketing Cloud Lightning, marketers will now have the tools they need to create smarter, faster 1-to-1 customer journeys that span sales, service, marketing and more—enabling them to deliver seamless, highly personalized experiences."
Posted by Veronica Silva Cusi, news correspondent
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More Editorial From SalesForce
Salesforce.com delivers software-as-service offering a family of on demand solutions for integrated sales force automation, campaign management, customer service and support, and document and file management to help companies meet the complex challenges of global customer communication. The company has introduced sforce, a new service that will change how applications are built as significantly as salesforce.com changed how applications are delivered.
Published: Thursday, May 12, 2016