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News : Salesfusion Integrates With NetSuite CRM to Simplify Sales and Marketing Alignment
Atlanta, GA, USA, May, 2016 -- Salesfusion, a marketing automation provider for small- and medium-sized businesses (SMB), announced the integration of its Marketing Automation Platform (MAP) into the NetSuite Customer Relationship Management (CRM) solution. The integration ensures a seamlessly automated lead-to-sales process, simplifying sales and marketing alignment.
"As the line between sales and marketing responsibilities continue to blur, it is essential for these teams to have integrated processes and tools that allow them to consistently engage with prospects and customers," said Carol O'Kelley, CEO of Salesfusion. "The availability of this integration underscores our commitment to making small and mid-sized business successful with marketing automation."
The Salesfusion and NetSuite integration is designed to streamline sales and marketing efforts and eliminate third-party connection tools.
"By integrating NetSuite and Salesfusion, we have maximized our efficiency and communication, putting a direct focus on sales and marketing alignment," said Jenit Ramaiya, director of Ambit Software. "As enterprises and startups seek our support to go digital, the combined information from these two solutions enables our teams to focus on quality leads and ensure a positive customer experience across all touch points."
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Managing Change
Salesfusion offers a complete and easy-to-use marketing automation solution that enables marketing teams to deliver effective programs. The company''s platform includes all the features marketers need to create, manage and analyze marketing tactics and campaigns -- including email
About Netsuite, INC.:
NetSuite enables companies to manage all key business operations in a single, integrated system, which includes CRM, order management and fulfillment, inventory management, finance, ecommerce and Web site management. NetSuite is delivered as an on-demand service. NetSuite''s patent-pending "real-time dashboard" technology provides an easy-to-use view into role-specific business information that is always up-to-date.
Published: Tuesday, May 10, 2016