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News : SalesPredict and Marketo Partner to Help Customers
SanMateo, Calif. & San Francisco, Jul 29, 2014 -- SalesPredict , a SaaS technology provider that helps B2B companies increase revenues using predictive analytics, announces it has released an integration into Marketo on the Marketo LaunchPoint ™ Ecosystem. SalesPredict for Marketo integrates data from Marketo into SalesPredict’s predictive lead scoring algorithm so marketers can improve segmentation and target those prospects most likely to convert to sales, or churn.
SalesPredict helps marketing and sales professionals quickly see who is most likely to buy, who is likely to buy more, and who will churn. SalesPredict for Marketo is built on the full SalesPredict offering, which delivers predictive leads scores and buying signal insights based on behavioral, demographic, firmographic and sales data from a company’s CRM and outside data sources.
"SalesPredict is excited to bring our predictive lead scoring and purchase signal insights to Marketo’s customers to help them target those engagements and increase their conversion rates so they can efficiently acquire and retain more customers," said SalesPredict Co-founder and CEO Yaron Zakai-Or.
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Capability And Reliability
Founded in early 2012, SalesPredict helps companies increase revenues by identifying who their best potential prospects really are and providing information and purchase signal insights that accelerate sales cycles and improve conversion rates. How? Predictive analytics. The company is headquartered outside Tel Aviv and has a U.S. office in San Francisco.
Marketo provides easy and powerful marketing automation software with everything a marketer needs: email, social, analytics, lead management, and more.
Published: Thursday, July 31, 2014