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News : Salestrail Launches Activity Tracking App in India


Helsinki, Finland & New Delhi, Delhi, India, Dec 21, 2020 -- Liid, a Nordic tech startup based in Finland, launched their new sales activity tracking app –– Salestrail –– which is specially designed to help remote teams adapt, as we face the coronavirus crisis.

Earlier this year, Liid noticed a massive 300% spike in searches for "Call Tracking Softwares", most noticeably in the Indian market.

"There was a clear demand for solutions that could help companies manage their sales teams remotely. We wanted to help them swiftly adapt to this "new normal", especially when there’s a greater need for transparency, and as VoIP calls are currently not an option for pan-India businesses," says Maria Sundström, CEO and co-founder of Liid Oy.

The new Salestrail App’s features are therefore centred on three primary elements: ease of use, cost-effective and quick to implement. But what makes this solution stand out is the insights it provides. An activity tracker for sales performance, not a CRM

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"By tracking sales activities you can analyse everything from when is the best time to call your clients to how much time you should spend on your biggest customers," says Sundström.

"What’s interesting is that for many of our clients, the Salestrail App has also become a fun tool for healthy competition. Unlike a personal activity tracker, that only tracks individual performance, Salestrail also lets team members collaborate, see their rankings compared to other teammates," adds Sundström.

According to Sundström, sales teams using Liid’s solutions have saved thousands of working hours for companies. "The app saves salespeople around 30-60 minutes every day as 100% of their sales activities get auto-logged without any mistake, while the managers can monitor their team in real-time even remotely," she says.

"The whole idea was to keep it hassle-free, light and affordable. SMEs typically don’t have a lot of money to spend, nor do they want to deploy too many technical resources to implement another new software," Sundström.

That said, the solutions fit even large companies who usually have customer relationship management (CRM) in use.

"Salestrail can easily integrate with an existing CRM to enrich the contact data and gives a much more detailed analysis and unique call insights than any ordinary CRM," adds Sundström.

"Our tech aims to make meaningful call analytics hassle-free and affordable for all, no matter if you are a startup with a 10-people team or a multinational with a giant sales army," adds Sundström.


Posted by Veronica Silva Cusi, news correspondent

About Liid:
Company LogoFounded in 2014, Liid, a Nordic company based in Finland, that has created a mobile application that automatically collects and logs all call activities to your CRM. Leveraging AI, they aim to revolutionise the call data analytics sphere for salespeople. There existing international clientele includes Kone (multinational), Vectra AI (the US), BuildingPoint (Canada) and some of the biggest EdTech companies in India with whom they tested this new solution before the official launch.
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