News : Salmat Acquires Philippines-based Outsourced Service Provider
Dec 19, 2013 -- ASX-listed communications and marketing company, Salmat (ASX:SLM) has purchased Philippines-based outsourced services provider, MicroSourcing International.
The deal involves 50 per cent shares in the business and a performance-based option to acquire the remaining 50 per cent by mid-2016.
MicroSourcing provides a range of offshore outsourced business solutions including contact centre services, back office processes, digital creative and development services, which are offered via a range of service delivery models.
Salmat chairman and interim CEO, Peter Mattick, said the acquisition complemented its current growth strategy and it will enable its customer engagement solutions division to expand with capabilities and scale in the Philippines market.
"We've experienced an increase in client demand for offshore services in recent years," Mattick said. "This deal expands our footprint in the contact centre business with more than 4000 seats in offshore locations and also provides a valuable extension of our product offering into offshore digital and back-office services.
"The business has a unique service delivery model which is extremely attractive with an established and stable client base in the USA and Australia, presenting the opportunity for Salmat to extend its other services into new geographic markets."
Posted by Veronica Silva Cusi, news correspondent
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Salmat is a unique Australian owned company that, through strategic use of different communications channels, online technology, demographic insight and detailed data management, engages consumers in cost-effective one to one communication on behalf of its clients - individually in small groups or on a mass scale.
Published: Friday, December 20, 2013