News : Salmat’s MessageNet Announced as Australian Extension for Dotmailer
Sydney, Australia, March 27, 2017 -- Australian Marketing Services business, Salmat, and dotmailer, email marketing automation platform of the dotdigital Group plc., announced Salmat's SMS distribution platform, MesssageNet, as the Australian extension to be integrated into dotmailer.
Salmat Digital Business Manager for Lifecycle Marketing, Melle Staelenberg, said the combination of MessageNet’s SMS capabilities and dotmailer’s marketing automation platform would deliver great benefits for marketers and drive overall campaign effectiveness, particularly for time critical campaigns.
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"The SMS functionality integrates seamlessly with dotmailer’s clear, easy-to-use drag and drop campaign interface, making it simple for marketers to build automations with both email and SMS interactions at appropriate points in the campaign. Not to mention with SMS, marketers can expect an open rate of 98%," said Melle.
Founder and President of dotmailer, Tink Taylor, said that Salmat has been a Gold Partner of dotmailer for more than two years and the integration of MessageNet further strengthens this relationship.
"We’re pleased to continue building our strategic partnership with Salmat by making MessageNet available as an integration in the dotmailer marketplace. Combining SMS and email is a proven success formula for retailers. We see great potential for marketers to take advantage of this integration to achieve even greater results in a cost effective and efficient way," said Tink.
Posted by Veronica Silva Cusi, news correspondent
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Salmat is a unique Australian owned company that, through strategic use of different communications channels, online technology, demographic insight and detailed data management, engages consumers in cost-effective one to one communication on behalf of its clients - individually in small groups or on a mass scale.
Published: Tuesday, March 28, 2017
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