News : Sam’s Club Chooses Salesforce to Digitally Transform its Membership Engagement
San Francisco, CA, USA, July 28, 2016 -- Salesforce (NYSE: CRM), the Customer Success Platform and CRM company, announced that Sam’s Club -- a division of Wal-Mart Stores, Inc., has selected the Salesforce Customer Success Platform to digitally transform business membership acquisition and engagement, and create an enhanced membership experience across its clubs nationwide.
Prior to deploying Salesforce, the Sam’s Club membership team relied largely on manual, paper-based processes to acquire and engage its business members. With Sales Cloud, Sam’s Club is automating these processes so its membership teams can maximize productivity, freeing up time to build relationships and sign up new members -- in real-time, from anywhere and on any device. And with Analytics Cloud, both management and in-club membership teams will gain full visibility into business member interactions across every club, enabling them to provide a smarter and more meaningful membership experience.
"At Sam’s Club, deepening the relationships we have with our members, both in-store and online, is a #1 priority," said Tracey Brown, chief membership officer at Sam’s Club. "We’re placing big bets on the Salesforce platform to transform how we do membership acquisition and engagement, and to give our members an authentic and personalized experience. When you match customer-centricity with frictionless commerce, great things start to happen."
"To meet the needs of today’s connected shopper, retailers must supercharge their employees with the applications and tools they need to delight customers and deliver a seamless experience across every channel," said Shelley Bransten, SVP of retail at Salesforce. "With Salesforce, Sam’s Club is doing just that by ensuring its membership team is equipped with the technology they need to access information from anywhere and on any device."
Posted by Veronica Silva Cusi, news correspondent
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Published: Wednesday, August 3, 2016