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News : San Francisco Soup Company Selects Punchh's Mobile CRM Platform
Sunnyvale, CA, May 13, 2014 -- San Francisco Soup Company (SF Soup), operator of 17 soup, salad and sandwich restaurants around the Bay Area, has selected Punchh to create a customized mobile-based guest rewards program. Using Punchh's Mobile CRM platform which includes the restaurant industry's first iBeacon-enabled solution, the chain's customers can earn loyalty points, redeem rewards, find locations and receive news and offers through their mobile devices. In turn, SF Soup will gather highly actionable customer data to help it understand its fans better and precision-market to them directly.
"Part of what makes our concept so popular is the convenience and portability of fresh soups, custom tossed salads and sandwiches," said Steve Sarver, cofounder of SF Soup. He and wife, Jennifer, launched the company in 1999. "Punchh's Mobile CRM technology stood out for us because it will really help us serve our customers better without impacting line speed and reward them for their patronage, while driving same-store sales."
The platform employs the restaurant industry's first use of iBeacon, to automatically identify loyalty program members with Bluetooth-enabled smartphones as they come near to or enter a SF Soup restaurant. Knowing such customers are near the location allows SF Soup to send a personalized offer to that patron immediately. Once inside, the staff can offer even more personalized touches.
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Team Leaders
More Editorial From Punchh
Punchh, a mobile CRM suite for restaurants, includes branded mobile apps for consumer engagement, big data customer analytics, and integration with POS, social media and other third-party systems. Headquartered in Sunnyvale, Calif., Punchh''s patent-pending technology operates in stores under premier brands such as Aurelio''s Pizza, Earl of Sandwich, Farmer Boys, Hungry Howie''s, Mama Fu''s, Max''s Restaurant of the Philippines, Rita''s Italian Ice, Schlotzskys, Vino Volo, and Voodoo BBQ
Published: Friday, May 16, 2014