News : SAP Delivers New Innovations for Customer Engagement
Walldorf, Germany, May 28, 2014 -- To gain advantage in today's competitive, global economy, companies need to know their customers better than ever and engage them in more personal, meaningful and industry-specific ways. And SAP AG (NYSE: SAP) is expanding its portfolio of customer relationship management (CRM) offerings to help do this. The company announces the launch of new customer-centric industry versions of customer engagement solutions designed for insurance, utilities and retail.
SAP continues to deliver new cloud-based solutions for modern marketing, sales and customer service with enhancements across its customer engagement solutions. These enhancements leverage the SAP HANA(R) Cloud Platform to deliver additional predictive analytics, more streamlined business process execution and deeper integration with existing CRM and financial software investments.
SAP is also introducing a new cloud-based marketing performance dashboard that delivers combined sales and marketing insights to executives. It displays key marketing and sales performance measures in real time based on current operational data and delivers proactive intelligent notifications for exceptions that require immediate action, such as notice of budget overruns or under-performing campaigns or surprise successes like hit offers or over-performing product launches.
"Customer engagement is top of mind as businesses continue to figure out ways to put the customer first. We believe Gartner's report validates the growth of the CRM market and the strength of SAP solutions as we gain market share through increased adoption of cloud solutions for CRM," said Jamie Anderson, global vice president, Product Marketing, Customer Engagement Solutions, SAP. "The announcement of our industry-specific solutions validates our commitment to the cloud and to further developing our customer engagement solutions to offer businesses new ways to evolve their CRM landscape."
Posted by Veronica Silva Cusi, news correspondent
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