News : SAP Integrates Hybris into a Customer Experience
Sept 22, 2014 -- SAP has further integrated its 2013 acquisition of Hybris, a customer-engagement software company based in Switzerland.
The supplier said it is making "several cloud-based innovations and industry-specific applications" that will take its customers beyond "traditional customer relationship management (CRM)".
Hybris, founded in 1997, has around 1,000 SAP employees. It offers "a complete omni-channel commerce platform that incorporates web, mobile, call centre and store" ways to shop and uses master data management to unify "commerce processes".
The supplier has now brought Hybris into its stable of customer engagement products, including SAP Cloud for Sales, SAP Cloud for Service, SAP Cloud for Marketing and SAP Cloud for Social Engagement.
The supplier has added industry-specific, cloud-based versions of its customer engagement suite for insurance, retail, utilities and now banking.
Brian Walker, chief strategy officer, Hybris, said: "We are very much beyond retail. Our biggest growth verticals lie in telco, B2B manufacturing, wholesale and distribution, for traditional companies who want to be digital.
Posted by Veronica Silva Cusi, news correspondent
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