Walldorf, Germany, and Indianapolis, IN, USA, Oct, 2020 -- SAP SE (NYSE: SAP) announced it has entered into an agreement to acquire Emarsys, an omnichannel customer engagement platform provider. Emarsys enables businesses to engage more effectively and more personally with their customers. Enhancing the SAP(R) Customer Experience portfolio with Emarsys will create a new paradigm for how commerce is managed digitally as it will deliver omnichannel engagements in real time, helping organizations ensure every engagement is relevant and impactful.
"Adding the Emarsys customer engagement platform to our leading SAP S/4HANA(R) and Experience Management technology from SAP and Qualtrics opens up new possibilities for our customers that are unique in the market," said Christian Klein, CEO of SAP. "The success of brands worldwide depends today on their ability to offer a compelling customer journey and to cater to the individual expectations of customers. To meet these expectations, front-office data must be integrated with back-office capabilities and with individual customer feedback. Once the transaction closes, SAP will enable brands to connect every part of their business to the customer, including experience data. We will deliver a portfolio for a ‘commerce anywhere’ strategy allowing for hyperpersonalized digital commerce experiences across all channels at any time."
"Customer engagement technology has evolved tremendously over the past decade, and in that time, Emarsys has emerged as a world-class platform that truly enables personalized, one-to-one digital interactions between brands and customers across all channels," said Bob Stutz, president, SAP Customer Experience. "With Emarsys technology, SAP Customer Experience solutions can link commerce signals with the back office and activate the preferred channel of the customer with a relevant and consistently personalized message, allowing customers the freedom to choose their own engagement."
"Emarsys has a rich tradition of innovation in digital marketing," said Ohad Hecht, CEO of Emarsys. "Joining forces with SAP, a leading global brand with an ongoing commitment to excellence and innovation in customer experience, is an exciting next step in our evolution. We’re confident that, once we have regulatory approval, our customers and partners will quickly benefit from synergies between the Emarsys platform and the SAP Customer Experience portfolio."
"Success in today’s market relies on brands delivering personalized experiences powered by a holistic view of each consumer that connects digital engagement data with supply chain data in real time," said Hagai Hartman, founder and chief innovation officer of Emarsys. "Together Emarsys and SAP can create a new paradigm for digital commerce focused on the consumer."
Posted by Veronica Silva Cusi, news correspondent
SAP is a business software company – with more than 100,000 employees at sales and development locations in more than 50 countries worldwide.
Emarsys is a leading global provider of cloud marketing software for B2C companies, and the first B2C Marketing Cloud. The company provides actionable intelligence to enterprises targeting their customers, combining machine learning and data science with true personalisation and multichannel delivery to reach customers most effectively, while maximising engagement and results. With more than 500 employees in 16 global office locations, Emarsys serves more than 1,500 clients in 140 countries. Every month, Emarsys sends over seven billion messages — helping customers increase revenues and ROI.
Published: Tuesday, October 6, 2020
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