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News : SapientNitro Australia Launches Comvita Global Commerce Platform
Oct 1, 2014 -- SapientNitro, part of Sapient (NASDAQ: SAPE), has launched international health products company, Comvita’s (NZSX: CVT) global commerce platform. Comvita appointed SapientNitro as their digital partner in April 2013 and tasked the agency with establishing a new direct-to-consumer e-commerce model designed to increase the company’s revenue from online direct-to-consumer sales.
The pilot phase of the platform included the launch of the UK and Japan and has now continued with the launch of local online shopping capability for the US, Australia and New Zealand. Further Asian markets are expected before the end of the year.
Comvita, a global company with health products, have big ambitions to change the world by selling products that improve people’s health and lives by tapping into the power of nature.
Like many other brand manufacturers that have historically depended on a wholesale model for distribution, Comvita wanted to establish a direct relationship with customers in order to further increase their revenue and deliver exceptional value over the long term to all of their consumers. The SapientNitro-built commerce platform enhances Comvita’s ability to understand its end consumers and extend the relationship beyond the transaction.
Comvita’s new online presence and websites are supported by a call centre application, which lets customer service agents immediately place an order on the commerce platform on behalf of the end customer while on the phone. The creative execution and user experience of the websites are designed to emulate the sustainability and authenticity of the company’s value and bring the feeling of the brands’ New Zealand origins into the digital world.
Looking ahead, the platform will serve as the foundation for fulfilling Comvita’s omnichannel strategy, linking physical stores with online commerce to deliver experiences for Comvita’s customers no matter where in the world they are.
Posted by Veronica Silva Cusi, news correspondent
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Sapient is a marketing and consulting company that provides business, marketing, and technology services to clients. The company operates three divisions, SapientNitro, Sapient Global Markets and Sapient Government Services.
Published: Thursday, October 2, 2014