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News : SAS Analytics in the Cloud Helps Lenovo Hear Voice of Customers
Washington, March 24, 2014 -- SAS Analytics in the cloud is helping Lenovo transform itself.
Lenovo is running a big data analytics software from SAS, a global provider in analytics, on the public cloud infrastructure of Amazon Web Services (AWS). The computer manufacturer is combining insights from its own data with unstructured data, such as social media, product reviews, customer forums, call center logs and online chat sessions.
By mining, categorizing and modeling this diverse information, Lenovo can detect issues before they become pervasive. The result is strengthened customer satisfaction and a stronger brand for Lenovo.
Per Anthony Volpe, Lenovo Executive Director and Chief Corporate Analytics Officer, "Lenovo organizations all over the world are now accessing the SAS software. Lenovo plans to get more people trained so that it can further democratize analytics.
"We chose to deploy SAS in the AWS environment to reduce the cost, time and risk of pursuing a broad set of analytic projects," said Volpe. "With cloud-based deployment, we lower our infrastructure investment and maximize use. We also bring analytics to bear much more quickly without long procurement, installation and deployment periods. The SAS software is there, ready to help optimize decisions to be integrated into business processes. SAS Analytics running in a cloud environment greatly increases our agility."
In addition to addressing Lenovo customer-facing opportunities, SAS Visual Analytics running on the AWS cloud helped increase efficiencies for Lenovo in the supply chain, manufacturing, and sales and service operations, said Volpe.
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Implementation Is Not Magic!
More Editorial From SAS
SAS provides business analytics software and services in the business intelligence market.
Lenovo Group Ltd. is a Chinese multinational computer technology company with headquarters in Beijing, China, and Morrisville, North Carolina, United States.
Published: Tuesday, March 25, 2014