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News : SAS Positioned as a “Leader” in Multichannel Campaign Management
Cary, N.C., May 23, 2014 -- True to its philosophy of adding value for its customers, SAS invested a percentage of its 2013 revenue in the research and development of new and existing products. This included expanding and improving SAS(R) Customer Intelligence solutions to help address customers’ digital transformation needs in 2014. SAS’ commitment to the market has been recognized by Gartner Inc., which named SAS a "Leader" in its new Magic Quadrant for Multichannel Campaign Management1. This is the eighth year SAS has been positioned in the Leaders quadrant.
Gartner says leaders "consistently do considerably better in overall campaign management performance for basic and advanced campaigns, and for integration with digital marketing." Gartner further describes leaders as having "high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business."
"As multichannel campaign management continues to encompass new social and digital channels, we feel SAS finds itself positioned nicely to account for the new and diverse methods by which consumers receive and respond to marketing messages," said Jonathan Moran, Principal Product Marketer for SAS Customer Intelligence. "These new channels – whether it be a marketing offer embedded in a mobile app or video or over a social sharing site – contain valuable data insights that organizations must be able to analyze and account for when executing multichannel marketing programs."
Posted by Veronica Silva Cusi, news correspondent
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SAS provides business analytics software and services in the business intelligence market.
Gartner, Inc. is a research and advisory firm that helps more than 10,000 clients leverage technology to achieve business success. Gartner’s businesses consist of Research, Consulting, Measurement, Events and Executive Programs. Founded in 1979, Gartner has over 3,800 associates, including approximately 1,000 research analysts and consultants, in more than 75 locations worldwide.
Published: Wednesday, May 28, 2014