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News : SAS Recognized as a Leader in Enterprise Marketing Software Suites by Forrester

#contactcenterworld, @forrester

Cary, NC, USA, Sept, 2019 -- Using cobbled-together marketing stacks from multiple vendors often leaves marketers underwhelmed and unable to support targeted and personalized customer experiences. SAS(R) Customer Intelligence 360, an integrated, organically grown marketing platform, is a Leader in The Forrester Wave™: Enterprise Marketing Software Suites, Q3 2019. Forrester defines enterprise marketing software suites as "An integrated portfolio of marketing technology products that provide analytics, automation and orchestration, of insight-driven customer interactions to support inbound and outbound marketing."

SAS is top ranked in the Strategy category in the report and earned the highest scores among all vendors for campaign and interaction management, marketing resource management, and measurement and optimization.

"Advanced analytics, such as AI, provides tremendous speed of scale that brands need to keep pace with escalating customer demands, the deluge of data and content, and innumerable customer journey permutations," said Wilson Raj, Global Director of Customer Intelligence at SAS. "SAS Customer Intelligence 360 goes far beyond your typical marketing cloud. With SAS' hybrid computing architecture, embedded AI helps marketers efficiently sort through vast amounts of customer, operational and campaign performance data to optimize offers and personalize campaigns for customers based on their real-time interactions, in-store behavior, or mobile app use – whether the data is on-site or in the cloud."

In the report, Forrester writes that "SAS offers unparalleled reporting, analytics, predictive modeling, and optimization via dedicated functionality for power users and through features embedded in applications for marketers. SAS's vision for marketing is unique in its thesis that fusing marketing and data science at all stages of customer intelligence and engagement will improve customer engagement and marketing performance."

"In addition to its considerable analytics firepower, SAS offers tightly integrated cross-channel campaign management and marketing resource management features that stand on their own. SAS has a well-defined product road map that enjoys strong support from clients. SAS's clients rave about excellent account management and report that product implementations, particularly the new SaaS product versions, are successful and well supported."

SAS was also recognized this week as a Leader in The Forrester Wave™: Cross-Channel Campaign Management, Q3 2019. SAS earned the highest possible scores in the criteria of user experience, business technology vision, innovation roadmap, partner ecosystem, delivery model and customers. Forrester noted that "SAS provides much deeper and richer channel capabilities than any other vendor in this study."

#contactcenterworld, @forrester

Posted by Veronica Silva Cusi, news correspondent
Source: https://www.prnewswire.com


About SAS:
Company LogoSAS provides business analytics software and services in the business intelligence market.
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About Forrester:
Company LogoForrester Research is an independent technology and market research company that provides advice on existing and potential impact of technology, to its clients and the public.
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Today's Tip of the Day - Customer Satisfaction

Read today's tip or listen to it on podcast.

Published: Monday, September 30, 2019

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2021 Buyers Guide Computer Telephony Integration

 
1.) 
Call Center Studio

Call Center Studio
Call Center Studio is the world’s first call center built on Google and is one of the most secure and stable systems with some of the industry’s best reporting. It is one of the most full-featured enterprise grade systems (with the most calling features, one of the best call distribution, outbound dialing features and integrations—including IVR, AI Speech Recognition, blended inbound/outbound calling and includes Google’s new Dialogflow and Speech API. Call Center Studio is the absolute easiest to use (with a 10 minute setup), and is the price performance leader with lower equipment cost and less setup time.
PH: +1 512-872-7565

2.) 
ComSys S.A.

CLink for CRM and Call Center Integration
CLink by Comsys is a middleware that connects in real-time the CRM and the contact center applications. CLink enhances the CRM with interaction management capabilities from the contact center that allow agents to work more productively across all communication channels.
Comsys is a provider of οmnichannel customer engagement solutions that assist companies around the world in delivering unique customer experiences. For the last 15 years, Comsys designs and implements complex projects for clients from the outsourcing, financial services, telecommunications, and retail sectors. Comsys enjoys strategic partnerships with technology vendors like Cisco®, Aspect Software®, and Microsoft® for the delivery of innovative interaction management and contact center optimization solutions.
PH: +302109241486

3.) 
Consilium Software

Consilium UniAgent™
Today’s call centers need their agents to work more naturally, and respond better and faster. Here, we talk about the innovations Consilium has made with the latest desktop and mobile agent releases of the UniAgent™ CRM connector. From small enterprises to Fortune 500 companies and governments across 110 countries, UniAgent™ comes into action right at the moment of reckoning, making every contact center experience engaging and personalized, powered by simplified customer identification and anticipating customer needs.
UniAgent™ provides CRM integrations between all the Cisco contact center solutions (UCCX, PCCE, UCCE and HCS-CC) and over 20 CRMs, such as Salesforce, Microsoft Dynamics 365...
(read more)
PH: (+61) 406 501 368

4.) 
IntraNext Systems

IntraNext Systems develops agent efficiency tools and data security software solutions for medium-to-large contact centers. Our Event Intelligence® Platform solutions include SmartCTI™, iGuard®, and SmartSIP™. SmartSIP is based on our patented SIP layer technology and provides a DTMF masking solution for VoIP environments.
PH: 888.638.6398

5.) 
Megacall

CRM integration
CRM
We know how important it is for a business to obtain data from its customers and to manage them effectively, so we help small to large companies by integrating their CRM with the Virtual Switchboard.

This type of integration will simplify the work of your team and improve the management performance of the contact list and its information.
PH: +34 952 667 511

6.) 
NovelVox

NovelVox CTI Connector
NextGen Cisco Finesse, Genesys & Avaya Embedded CTI Connectors for Salesforce, Microsoft Dynamics, ServiceNow, Zendesk & more.
PH: (+1) 301 202 3672
 

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