News : SaskTel Scores High on Customer Service Survey
Regina, SK, Canada, May 15, 2015 -- SaskTel has taken top honours in the customer service portion of a new survey of Canadian wireless providers.
Released Thursday, the survey by J.D. Power says SaskTel topped the categories of phone customer service representative work, plus online and in-store service.
"We’re very pleased, obviously," said a delighted Ron Styles, CEO of the provincial Crown corporation.
Power says this ranking soon could be important because there will be an unprecedented number of wireless contracts expiring across Canada next month, "making it a critical time for wireless carriers to focus their efforts on customer service if they want to retain clients."
That’s because of changes in 2013 to the wireless code enacted by the federal government’s regulator, the Canadian Radio-television and Telecommunications Commission, capping the length of wireless contracts.
Now, "it’s one of those windows in time when the potential to take customers from your competitors increases and some money you might put into promotion and advertising campaigns might, potentially, have a much better return," Styles said.
On J.D. Power’s 1,000-point scale, SaskTel scored 787, followed by Virgin Mobile (773), Koodo Mobile (764), Telus Mobility (745), Fido (731) and Wind Mobile (716).
The industry average was 715, below which were Bell Mobility (690) and Rogers Wireless (675).
Posted by Veronica Silva Cusi, news correspondent
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Saskatchewan Telecommunications Holding Corporation, commonly known as SaskTel, is a full service communications provider in Saskatchewan.
About J.D. Power and Associates:
Established in 1968, J.D. Power and Associates is a global marketing information firm that conducts independent and unbiased surveys of customer satisfaction, product quality and buyer behavior. Today, the firm's services include industry-wide syndicated studies; proprietary (commissioned) tracking studies; media studies; forecasting; and training services, as well as business operations analyses, and consultancies on customer satisfaction trends.
Published: Thursday, May 21, 2015