News : Satmetrix Introduces New Cloud-based Solution
San Mateo, California, April 23, 2014 -- Satmetrix(R), a provider of Net Promoter(R) software, announces the availability of Satmetrix Standard™, a cloud-based solution designed specifically for small and mid-sized businesses interested in developing customer experience management (CEM) programs based on the Net Promoter Score (NPS) methodology. Satmetrix Standard expands accessibility of global business-grade measurement and analysis of customer feedback data to small and mid-sized companies that are equally committed to on-going improvement in customer loyalty and retention.
"Companies of all sizes are realizing that they need to proactively manage the customer journey and improve retention in a dedicated, strategically focused way," said Richard Owen, CEO of Satmetrix. "Many small and mid-sized businesses try to run their CEM programs using disconnected survey products, manual charts and random spreadsheets that ultimately fail to offer them the comprehensive real-time insight and actionable steps that lead to improvements in their revenue."
Posted by Veronica Silva Cusi, news correspondent
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Satmetrix is a global provider of customer experience management software and the co-developer of the Net Promoter loyalty metric.
Published: Thursday, April 24, 2014