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News : SCG Unit Revamps Customer Touch Points
Bangkok, Thailand, June 9 2016 -- SCG Cement-Building Materials, a unit of Siam Cement Group, has revamped its key online and offline customers touch points as part of its bid to reinforce its customer-centricity vision.
The three key platforms that underwent the revamp were the SCG Building Materials website, the SCG Contact Centre, and the SCG Experience Store, its flagship store in Bangkok.
The website consolidates all the information that was previously assigned to some 50 product websites of the group.
"The main purpose is to enhance convenience for our customers, rather than for sales," he said.
Visitors can seek free advice from some 20 architects SCG has deployed to the store, as well as via the website.
"Customer-centricity is our bottom line. For us, customers come before sales and profit, since we believe that if customers are satisfied, sales and profit will follow," he said.
"Our commitment to innovation means that we relentlessly develop products, services and solutions in response to people's lifestyles and constantly introduce them to the market to offer convenience and quality to the customers, along with a superior customer experience," he said.
Posted by Veronica Silva Cusi, news correspondent
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Published: Friday, June 10, 2016