Manchester, UK, Nov 17, 2016 -- Huddersfield-based public relations firm Scriba PR has been appointed to handle the communications strategy for Manchester-headquartered call intelligence provider ResponseTap.
Katie Mallinson, founder of Scriba PR, said: "In a world of increasingly savvy digital communications, many marketers are forgetting the role of the telephone. Yet what happens when a consumer goes offline to complete a purchase via a call? Insight into that journey becomes fragmented and the effectiveness of a campaign to date becomes unknown. Marketers cannot afford such a gap in their knowledge, which is something ResponseTap’s solution purposefully addresses.
"So, we’re here to help educate marketing and sales teams about its value. This is a fast-growing tech company, borne out of Manchester and with now international acclaim. It’s a brilliant project for us to work on."
With ambitious growth plans, ResponseTap set out to hire a new head of marketing earlier this year, a position recently filled by experienced strategist Nick Ashmore.
It was Nick who selected Scriba for the job. Commenting on his reasons why, he said: "I’m familiar with Scriba’s expertise in technical PR, so I knew they’d understand the language we speak, the needs of the marketplace and the media to target. Our goal now is to build a body of compelling, educational and insightful content, which reflects our market-leading position and will support us with our next phase of growth. I’m confident they’ll help us achieve that."
Posted by Veronica Silva Cusi, news correspondent
Established in 2008, ResponseTap is a Call Intelligence specialist, with offices in Manchester, London and the USA. With more than 2,200 worldwide clients, the company continues to be run by its two founders Richard Hamnett and Ross Fobian, with investment from Eden Ventures, Beringea and Enterprise Ventures.
Published: Monday, November 21, 2016
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