News : Scriba PR Hired by Call Intelligence Provider ResponseTap
Manchester, UK, Nov 17, 2016 -- Huddersfield-based public relations firm Scriba PR has been appointed to handle the communications strategy for Manchester-headquartered call intelligence provider ResponseTap.
Katie Mallinson, founder of Scriba PR, said: "In a world of increasingly savvy digital communications, many marketers are forgetting the role of the telephone. Yet what happens when a consumer goes offline to complete a purchase via a call? Insight into that journey becomes fragmented and the effectiveness of a campaign to date becomes unknown. Marketers cannot afford such a gap in their knowledge, which is something ResponseTap’s solution purposefully addresses.
....NOTE - content continues below this message
SPONSOR MESSAGE: INVITATION!
We invite you and your colleagues to take a couple of days out of your busy schedule to join us and the elite in the industry to listen to the NEXT GENERATION Contact Center & Customer Engagement Best Practices.
"So, we’re here to help educate marketing and sales teams about its value. This is a fast-growing tech company, borne out of Manchester and with now international acclaim. It’s a brilliant project for us to work on."
With ambitious growth plans, ResponseTap set out to hire a new head of marketing earlier this year, a position recently filled by experienced strategist Nick Ashmore.
It was Nick who selected Scriba for the job. Commenting on his reasons why, he said: "I’m familiar with Scriba’s expertise in technical PR, so I knew they’d understand the language we speak, the needs of the marketplace and the media to target. Our goal now is to build a body of compelling, educational and insightful content, which reflects our market-leading position and will support us with our next phase of growth. I’m confident they’ll help us achieve that."
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Be Creative With Wallboards
More Editorial From ResponseTap
Established in 2008, ResponseTap is a Call Intelligence specialist, with offices in Manchester, London and the USA. With more than 2,200 worldwide clients, the company continues to be run by its two founders Richard Hamnett and Ross Fobian, with investment from Eden Ventures, Beringea and Enterprise Ventures.
Published: Monday, November 21, 2016
Genesys® powers 25 billion of the world’s best customer experiences each year. Our success comes from connecting employee and customer conversations on any channel, every day. Over 10,000 companies in...
|Genex Infosys Limited|
Genex, part of the IPE Group UK, is an outsourcing provider of customer experience management and trusted by world’s leading brands. We achieve results through transforming our clients' businesses and...
NICE (NASDAQ: NICE), is a worldwide provider of intent-based solutions that capture and analyze interactions and transactions, realize intent, and extract and leverage insights to deliver impact in re...
Avaya is a recognized innovator, leading business communications for the digital age. Avaya delivers smart global solutions and technologies for customer and team engagement, unified communications an...