News : SDL Strengthens its Customer Experience Cloud
Wakefield, Mass. and Maidenhead, UK March 25 2014 -- SDL (LSE: SDL) announces new cloud-based solution capabilities across two key pillars of the SDL portfolio: SDL Social and SDL Campaigns. The latest release within SDL's Customer Experience Cloud (CXC) continues the ongoing focus on cloud delivery and provides enhanced capabilities for digital marketers. New features allow marketers to incorporate past buyer activities, while arming them with insights into future behaviours to intelligently structure more impactful and engaging marketing campaigns, greatly increasing the return on investment.
Today's digital marketers need solutions that provide the insight and actionable data to engage the always-connected customer. In this strategic release stemming from the January announcement of the CXC, SDL has enhanced the solutions portfolio with SDL Social and SDL Campaigns, empowering digital marketers to meet these needs across all customer touchpoints. Combining these solutions, marketers across the globe gain the ability to deliver impactful experiences throughout the customer journey, regardless of device or location, improving customer acquisitions and powering continuous digital campaigns.
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SDL is a provider in the emerging market for Global Information Management (GIM) solutions that empower organizations to improve the quality and accelerate the delivery of multilingual content to global markets. Its enterprise software and services integrate with existing systems, including XML content and Content Management Systems, to manage global information right through from authoring to publication.
Published: Tuesday, March 25, 2014