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News : SecurityNational Mortgage Selects Vantage Production CRM Solution
Holmdel, NJ and Salt Lake City, UT , June 23, 2014 -- Vantage Production, LLC, a provider in customer relationship management (CRM), marketing, sales and content solutions, announced that SecurityNational Mortgage Company (SNMC) of Salt Lake City, Utah, has selected its Vantage Integrated ProductionSM (VIP) solution to centralize marketing, compliance and sales process management for its national network of retail origination branches.
Like many mortgage lenders, SNMC was concerned about standardizing and controlling messaging for Realtors and consumers to ensure compliance with CFPB requirements, as well as making sure that loan officers were utilizing the best possible materials across the country. SNMC was founded in 1993 as a subsidiary of the Security National Financial Corporation (NASDAQ: SNFCA), which began in 1965 as Security National Life Insurance Company.
"As a company that started from humble beginnings, we have grown and succeeded over the decades by providing very personal service to our customers," says SNMC Chief Marketing Officer Michael Shehan. "It was absolutely essential that we continued to offer the best possible borrower experiences while making certain that SNMC was fully compliant with the new regulations surrounding customer communications. With 80 branches across the country, we turned to Vantage Production to centralize this effort with VIP’s content and workflow, vastly improving control and messaging across our network," he says. "Additionally, we offer a broad range of home loans due to our very well established relationships with mortgage investors, so not all of our loan programs are the standard products offered everywhere. We needed flexibility with differentiated program specifics for our sales force, and VIP creates outstanding presentations on every possible loan product," he notes.
Posted by Veronica Silva Cusi, news correspondent
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About Vantage Production LLC:
Vantage Production, LLC provides advanced CRM systems, compliant automated marketing and sales solutions, compelling content for the mortgage industry, and professional development programs. With solutions tailored to the requirements of both enterprise lenders and loan officers, Vantage Production provides production support for more than 400 leading lenders and tens of thousands of individual subscribers.
Published: Friday, June 27, 2014