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News : Sektor Wins as Comworth Exits Distribution
Auckland, New Zealand, Sept 2, 2015 -- Comworth Group has made an unanticipated move by closing down the distribution side of its business in order to sharpen its focus on high-margin cloud, managed services and software-as-a-service opportunities.
The new direction will be lead under its Virsae and Agile businesses, the company says.
Comworth was founded on a distribution model, and the restructure will bring an end to over 30 years in the hardware distribution business that included products such as OKI and Zebra printers, as well as Panasonic Toughbook devices.
As part of the restructure, printer vendor OKI will establish a direct presence in the country.
Sektor Distributors, recently appointed as a Panasonic Toughbook distributor across Australia and New Zealand, will acquire the Toughbook and Zebra Card agencies from Comworth Technologies.
"For over 30 years, we’ve operated as a technology distributor and services provider with a reputation for quality brands and great staff with strong reseller and customer relationships," says Mark Charlesworth, Comworth Group managing director.
"However, the market is changing. Margins in distribution are extremely thin, competition is fierce and there is an obvious territorial limit to business activity," he says.
"By exiting distribution, we can focus on our software businesses which are already successful in international markets, where high margin growth can be pursued more vigorously."
The Comworth Group’s Virsae division provides a suite of cloud-based tools to manage multi0vendor unified communications environments. Verse solutions are used locally and internationally, including North America and Europe.
Posted by Veronica Silva Cusi, news correspondent
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About Comworth Group:
Comworth has provided specialist print, imaging and telephony distribution into the New Zealand market since 1983.
Australia based Point of sale (POS) distributor for touch terminals, touch screen, mobile PDT, handheld PDAs, barcode scanners and label printers.
Published: Thursday, September 3, 2015