News : Semafone Announces Availability of Secure Telephone Payment Solution
Semafone has launched its secure payment solution for contact centers, Cardprotect, on the Genesys AppFoundry, an online marketplace dedicated to providing customer experience solutions. The AppFoundry allows Genesys customers to discover, research and connect with a broad range of customer experience applications, integrations and services.
Cardprotect from Semafone is a patented payment method which helps customers protect card payments taken over the phone, and achieve compliance with the Payment Card Industry Data Security Standard (PCI DSS). The inclusion of Semafone’s Cardprotect solution on AppFoundry allows Genesys customers to seamlessly integrate the company’s secure payment software with their existing telephony system.
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Semafone CEO Tim Critchley said "We are pleased to extend our technology partnership with Genesys to include the AppFoundry. Our solution will enable Genesys customers to become PCI DSS compliant and keep their customer data safe, while also improving the customer experience for telephone payments. Securing payment card data is imperative in this day and age of brand damaging data breaches. A company’s reputation is key to business success and protecting consumer data is central to maintaining a positive brand image."
"Genesys is founded on a history of collaboration and openness and with the AppFoundry we are launching a global call to action for partners to create world-class applications and solutions to help our customers take their customer experience to the next level," said Merijn te Booij, Chief Marketing Officer of Genesys. "Companies like Semafone are harnessing the power of the AppFoundry and the Genesys Customer Experience Platform in creative ways to help our customers differentiate through a single marketplace that addresses their unique needs."
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Semafone provides secure voice transactions for contact centres and retailers taking Cardholder Not Present (CNP) payments. The solution allows a call - and the call recording - to continue as normal whilst the customer enters their credit card information using their telephone keypad. For complete security, Semafone's patented technology masks the Dual Tone Multi-Frequency (DTMF) tones from the cardholder's telephone and replaces them with a flat tone so they can't be recognised by the call centre agent or recorded on the call recording system. By ensuring all card data remains segregated and by removing Sensitive Authentication Data (SAD) before it hits the call recorder and the contact centre infrastructure, the contact centre is taken out of the scope of PCI DSS, protected against the risk of opportunistic agent fraud and the associated reputational risk.
Genesys® powers 25 billion of the world’s best customer experiences each year. Our success comes from connecting employee and customer conversations on any channel, every day. Over 10,000 companies in 100+ countries trust our #1 customer experience platform to drive great business outcomes and create lasting relationships. Combining the best of technology and human ingenuity, we build solutions that mirror natural communication and work the way you think. Our industry-leading solutions foster true omnichannel engagement, performing equally well across all channels, on-premise and in the cloud. Experience communication as it should be: fluid, instinctive and profoundly empowering.
Published: Tuesday, May 30, 2017
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