News : Semafone Appoints New CEO Gary E. Barnett
Boston, MA and Guildford, UK – Feb.7, 2019 -- Semafone, a provider of data security and compliance solutions for call and contact centres, announced the appointment of Gary E. Barnett to the role of chief executive officer as the company prepares to expand its presence in the U.S. market. Effective immediately, Mr Barnett will replace Tim Critchley who, as CEO of Semafone since 2009, has led the company from a UK start up to an international business spanning five continents. As the company places further focus on expanding its customer and partner relationships across the U.S., Barnett brings a unique mix of industry knowledge and software solutions expertise to accelerate global expansion.
With a 30-year track record of delivering outstanding leadership and stakeholder value in senior leadership roles at both Avaya and Aspect Software, he was recognised by the contact centre industry with a Lifetime Achievement Award.
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"We are incredibly fortunate to have someone of Gary Barnett’s calibre and experience to lead Semafone into the future," said David Sear, Semafone’s chairman. "Barnett is the perfect fit with his deep knowledge and market expertise as a pioneer of contact centre technologies. It’s an exciting and pivotal time in Semafone’s development as the company looks to further expand into the U.S. market and Barnett will provide the leadership needed to successfully take advantage of the opportunities that lie ahead."
Mr Barnett said, "I am privileged to have the opportunity to bring my passion for contact centre compliance and extensive market experience to the CEO role at Semafone. Working closely with Semafone, its customers and partners in my previous role, I’ve developed a deep understanding of the challenges and opportunities that truly matter most. I am thrilled to begin executing on those opportunities, address the industry’s challenges, and drive Semafone to innovate and evolve with faster, frictionless cloud technology – further consolidating the company as the world’s most trusted solution for protecting telephone-based card data."
Speaking on behalf of the board, David Sear said, "Tim Critchley has done an amazing job building Semafone from the ground up and overseeing our entry into the U.S. market. We wish him further success as he pursues new opportunities."
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Semafone provides secure voice transactions for contact centres and retailers taking Cardholder Not Present (CNP) payments. The solution allows a call - and the call recording - to continue as normal whilst the customer enters their credit card information using their telephone keypad. For complete security, Semafone's patented technology masks the Dual Tone Multi-Frequency (DTMF) tones from the cardholder's telephone and replaces them with a flat tone so they can't be recognised by the call centre agent or recorded on the call recording system. By ensuring all card data remains segregated and by removing Sensitive Authentication Data (SAD) before it hits the call recorder and the contact centre infrastructure, the contact centre is taken out of the scope of PCI DSS, protected against the risk of opportunistic agent fraud and the associated reputational risk.
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Published: Thursday, February 7, 2019