Semafone(R), a provider of data security and compliance solutions for call and contact centers, introduced Cardprotect Relay+, a new, multi-channel payments solution that enables businesses to securely accept payments through the customer engagement channel of their choice, while simplifying compliance with the Payment Card Industry Data Security Standard (PCI DSS). With Cardprotect Relay+ businesses can generate secure digital payment hyperlinks that can be sent via webchat, social media, email, SMS, QR codes, e-commerce & m-commerce and consumed easily by chatbots and AI technologies while descoping Big Data and Machine Learning technologies.
"Organizations in all industries are struggling to provide unified, seamless customer experiences across a host of different channels," said Gary E. Barnett, Chief Executive Officer, Semafone. "Cardprotect Relay+ makes it easy to securely transact with customers in any channel – be it voice, digital, in-person or even via a paper printed QR code – by simply sending a payment link for a fast, frictionless and secure payment process."
"While speaking on the phone remains one of the most popular ways for consumers to connect with customer service for payment or billing issues, digital channels are quickly growing in popularity as consumers increasingly embrace self-service and digital transactions," added Barnett. "Cardprotect Relay+ will allow businesses to accelerate digital transformation projects and leverage these fast-growing channels; creating a seamless, omni-channel experience that increases sales conversion rates and boosts customer loyalty, while simplifying PCI DSS compliance."
Semafone provides secure voice transactions for contact centres and retailers taking Cardholder Not Present (CNP) payments. The solution allows a call - and the call recording - to continue as normal whilst the customer enters their credit card information using their telephone keypad. For complete security, Semafone's patented technology masks the Dual Tone Multi-Frequency (DTMF) tones from the cardholder's telephone and replaces them with a flat tone so they can't be recognised by the call centre agent or recorded on the call recording system. By ensuring all card data remains segregated and by removing Sensitive Authentication Data (SAD) before it hits the call recorder and the contact centre infrastructure, the contact centre is taken out of the scope of PCI DSS, protected against the risk of opportunistic agent fraud and the associated reputational risk.
Published: Saturday, June 29, 2019
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