Semafone, a provider of data security and compliance solutions for contact centers, has announced a host of new features to its patented telephone payment solution, in response to increasing market demand for payment security and a rapidly changing regulatory landscape.
The latest version of Semafone’s solution which secures payments taken over the phone in contact centres, is now branded as Cardprotect, and will see new enterprise-level customer realize three key benefits.
Semafone CEO Tim Critchley said, "Existing customers are already realizing the benefits of being fully protected by our award-winning solution. The upgrades to Cardprotect for our new customers come at a time when companies across all industries find themselves facing increasingly complex business and data security challenges. Not only are organizations holding more and more sensitive information about their customers, but the continually changing regulatory landscape around handling, storing and processing all this data means companies need to make keeping on top of data security a key priority.
New regulations, like the EU GDPR and Data Protection Bill, will soon be standing alongside the existing Payment Card Industry Data Security Standards (PCI DSS) and Financial Conduct Authority (FCA) requirements. All this amounts to growing pressure on companies to ensure their IT systems are up to the task of both providing data security and ensuring full compliance across their operations."
"Many predicted that the rise of ecommerce would see customers abandoning the tradition of calling up a contact center and paying for things over the phone. But this just hasn’t happened, especially when making high-value or complex purchases," Critchley said.
"Customers want to talk to a person at the end of the phone, so they can ask for advice and get assistance when navigating the buying process. To provide this service, companies need the right security in place to support payments in the contact center," he said.
Along with the updates to its flagship Cardprotect solution, Semafone has imminent plans to add two new solutions to its data security offering; the release of Bankprotect and Personalprotect are on the horizon in 2018.
Semafone provides secure voice transactions for contact centres and retailers taking Cardholder Not Present (CNP) payments. The solution allows a call - and the call recording - to continue as normal whilst the customer enters their credit card information using their telephone keypad. For complete security, Semafone's patented technology masks the Dual Tone Multi-Frequency (DTMF) tones from the cardholder's telephone and replaces them with a flat tone so they can't be recognised by the call centre agent or recorded on the call recording system. By ensuring all card data remains segregated and by removing Sensitive Authentication Data (SAD) before it hits the call recorder and the contact centre infrastructure, the contact centre is taken out of the scope of PCI DSS, protected against the risk of opportunistic agent fraud and the associated reputational risk.
Published: Wednesday, October 18, 2017
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