News : Semafone Promotes N.A. Channel Chief to Global SVP
Boston, MA, USA, May 27, 2016 -- Semafone announced the promotion of channel veteran Margie Frasier to the role of senior vice president, global partnerships and alliances.
Frasier brings to the position more than 20 years of channel sales and technology experience in the telecommunications industry. She will be responsible for managing strategic alliances and building new global partnerships. She also will focus on increasing partner enablement and launching the company’s international partner program. Semafone provides secure payment software for contact centers.
"We forge long-term strategic alliances with technology companies who share our vision for securing sensitive data to protect brand and company reputations," she said. "We are creating a partner program that will focus on partner engagement and enablement; this will include both global players and local in country/regional organizations. My goal is to greatly expand our revenue potential through our channels as we grow internationally."
Semafone said Frasier’s appointment underlies the company’s high-growth expectations in the United States, Canada and Mexico. She joined Semafone in November 2015 and previously was vice president of channel sales for North America.
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Before joining Semafone, Frasier was global alliance manager at Acme Packet, and spent several years with Nortel Networks and Shiva (acquired by Intel).
"Margie’s deep understanding of the telecom and enterprise technology industries will aid Semafone in achieving our ambitious growth plans, worldwide," said Tim Critchley, Semafone’s CEO. "I am confident that her experience working with a broad range of global service providers and enterprises, when combined with her technical knowledge, will translate to broad adoption of both Semafone’s philosophy and technology for safeguarding sensitive personal data and reducing the reputational risk of a data breach."
Posted by Veronica Silva Cusi, news correspondent
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Semafone provides secure voice transactions for contact centres and retailers taking Cardholder Not Present (CNP) payments. The solution allows a call - and the call recording - to continue as normal whilst the customer enters their credit card information using their telephone keypad. For complete security, Semafone's patented technology masks the Dual Tone Multi-Frequency (DTMF) tones from the cardholder's telephone and replaces them with a flat tone so they can't be recognised by the call centre agent or recorded on the call recording system. By ensuring all card data remains segregated and by removing Sensitive Authentication Data (SAD) before it hits the call recorder and the contact centre infrastructure, the contact centre is taken out of the scope of PCI DSS, protected against the risk of opportunistic agent fraud and the associated reputational risk.
Published: Monday, May 30, 2016