News : Semafone’s Intelligence+ Empowers Contact Centres With Payment Transaction Analytics
Boston, MA and Guildford, UK November 6, 2019 -- Semafone(R), a provider of data security and multi-channel compliance solutions for call and contact centres, announced Intelligence+, a real-time data analytics offering, integrated into its patented telephone payments solution – Cardprotect Voice+.
Intelligence+ ensures that Cardprotect Voice+ customers have access to meaningful real-time data from calls and payment transactions as they occur across the contact centre.
"Today, data is the fuel that organisations need to be successful, and that is particularly true for the contact centre," said Gary E. Barnett, chief executive officer, Semafone. "With Intelligence+, customers can see their contact centre call activity on our Cardprotect Voice+ platform, and quickly turn that data into meaningful, actionable insights that improve call centre performance, all while ensuring secure, compliant and seamless payment transactions."
Intelligence+ is compliant with industry regulations such as the Payment Card Industry Data Security Standard (PCI DSS), the European Union General Data Protection Regulation (GDPR), HITRUST standards, and the upcoming California Consumer Privacy Act (CCPA). Strict compliance with these industry regulations and standards ensures better protection of consumers’ personally identifiable information (PII), significantly reducing an organisation’s risk of a brand-damaging data breach, while providing a frictionless agent and customer experience.
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Semafone provides secure voice transactions for contact centres and retailers taking Cardholder Not Present (CNP) payments. The solution allows a call - and the call recording - to continue as normal whilst the customer enters their credit card information using their telephone keypad. For complete security, Semafone's patented technology masks the Dual Tone Multi-Frequency (DTMF) tones from the cardholder's telephone and replaces them with a flat tone so they can't be recognised by the call centre agent or recorded on the call recording system. By ensuring all card data remains segregated and by removing Sensitive Authentication Data (SAD) before it hits the call recorder and the contact centre infrastructure, the contact centre is taken out of the scope of PCI DSS, protected against the risk of opportunistic agent fraud and the associated reputational risk.
Published: Thursday, November 7, 2019
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