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News : Sennheiser Appoints UC Industry Veteran James Fairweather As VP Sales And Marketing
Old Lyme, CT, December, 2018 -- Sennheiser Communications, a provider of audio solutions, is proud to announce it has appointed James "Jim" Fairweather as its new vice president of sales and marketing – Enterprise Solutions Americas. Jim has more than 25 years’ experience driving sales initiatives in channel-based companies with a specialization in areas such as unified communications, SaaS, cloud-based infra-structures, videoconferencing, networking, VoIP, and pro AV. Fairweather has served in both global and American executive sales management positions with manufacturers such as Hewlett Packard, Polycom, Vidyo, PictureTel, Yamaha, MCI WorldCom, and Honeywell.
Fairweather is sales executive who brings with him a deep history of relationships with resellers and dealers in the IT sales channel. Fairweather intends to leverage both his management skills, motivational prowess, and long-held relationships with the decision-makers in the telecommunications marketplace, to increase market share and awareness of the business solution offerings from Sennheiser.
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"After more than two decades in the high-tech channel, I’m honoured to engage with the global innovative team at Sennheiser Communications, both on the sales side and the marketing side. The company’s product engineering is beyond reproach, allowing these solutions not only to be stand-outs in the marketplace, but to help proliferate a greater standard of audio solutions for resellers and dealers looking to differentiate their offerings. That in itself is a formidable sales tool," said Fairweather.
The Sennheiser Enterprise Solutions channel will be fully-owned by current co-parent company William Demant as of January 2020. To this Fairweather adds: "This is an extremely exciting time for Sennheiser Communications, as we move to William Demant Holdings, a NASDAQ company with a new level of resources. This will help us create an even more dynamic sales organization, one that’s focused on outcomes for both our reseller customers and our company."
"We’re thrilled to continue our strong growth strategy, and North America is at the forefront of a new era, where it can accelerate its mission to establish high-performance audio as a mainstay of the modern communications network," said Jeppe Dalberg Larsen, CEO of Sennheiser Communications. "As we move toward this noteworthy future, we’re excited to have an accomplished, results-driven leader to drive our sales and marketing strategies to the next level in the Americas."
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More Editorial From Sennheiser
Established in 1945 in Wedemark, Germany, Sennheiser is a provider in microphone technology, RF-wireless and infrared sound transmission, headphone transducer technology, and in the development of active noise-cancellation. We create the greatest and most exciting sound experience for people worldwide – whether at home or out and about; on stage or behind the DJ console; in a museum or in a concert hall. It is our ambition to enable people all around the world to enjoy a unique sound experience. For more than 60 years the name Sennheiser has stood for the highest quality products and customised solutions across all areas of sound recording, transmission and reproduction. Sennheiser Electronic Corporation (SEC) is the U.S. wholly-owned subsidiary. SEC represents all Sennheiser products in the United States.
Published: Monday, December 10, 2018