News : Sennheiser Plans New Factory in Romania
Brasov, Romania, March 19, 2018 -- Sennheiser is announcing its plan to set up a fourth wholly owned factory in Brasov, Romania. The move further advances the audio provider's strategy to invest in a strong future as independent, family-run company. Together with its existing factories in Germany, Ireland and the USA, the new manufacturing base will ensure that Sennheiser will be even more flexible in reacting to market requirements. After the completion of construction in this year, the Brasov facility will initially focus on the manufacture of consumer electronics products.
Industrial Park Brasov is the location for the new Sennheiser factory
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In establishing the new factory, Sennheiser intends to strengthen its position in the European consumer electronic markets. "For many years now, the EMEA region has been our highest-grossing region. With the new factory in Romania, we have a third European manufacturing base and are also, at the same time, expanding our supplier network in Europe. These actions give us improved control of production volumes, as well as the ability to be even more flexible in adapting our products to dynamic market requirements," said Dr. Andreas Sennheiser, Co-CEO at Sennheiser. "With this new factory, we are making a further investment in the independence that continues to be a distinctive quality and advantage of Sennheiser as a family company."
"One of the main reasons we chose Brasov is the infrastructure, as well as its strong connection to the European economic zone," said Daniel Sennheiser, Co-CEO at Sennheiser. "We are looking forward to our cooperation with the Industrial Park Brasov. As a valued partner, IPB will play a key role in ensuring the high-quality standards we have for our production sites." The new factory will focus on consumer electronic products.
"To increase the exchange of experience, we intend to deepen the network between all four Sennheiser factories," said Andreas Sennheiser. While the factory in Tullamore, Ireland mainly produces acoustic transducers, the Wedemark headquarters focuses on products for the high-end market and professional segment, including wireless microphones. Microphones for the American and the Asian market are manufactured by the factory in Albuquerque, United States.
Posted by Veronica Silva Cusi, news correspondent
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Established in 1945 in Wedemark, Germany, Sennheiser is a provider in microphone technology, RF-wireless and infrared sound transmission, headphone transducer technology, and in the development of active noise-cancellation. We create the greatest and most exciting sound experience for people worldwide – whether at home or out and about; on stage or behind the DJ console; in a museum or in a concert hall. It is our ambition to enable people all around the world to enjoy a unique sound experience. For more than 60 years the name Sennheiser has stood for the highest quality products and customised solutions across all areas of sound recording, transmission and reproduction. Sennheiser Electronic Corporation (SEC) is the U.S. wholly-owned subsidiary. SEC represents all Sennheiser products in the United States.
Published: Wednesday, March 21, 2018