News : Sentiment Secures Funding to Take Social to the Contact Centre
LONDON, Jan 13, 2014 -- Sentiment, a social intelligence and engagement platform, announces it has secured Series A financing led by Elderstreet Investments, with participation from AIM listed technology company Netcall plc. The funding will accelerate the company's growth strategy.
Sentiment will use the financing to increase investment in its social intelligence and engagement platform, invest in additional sales and marketing resources and expand its global reach.
"Billions of conversations are generated every day in social media. Intelligence into this is critical for organisations, however, over the past 18 months we have seen a shift from pure analysis requirements to actual customer engagement," commented Leon Chaddock, CEO of Sentiment. "By deploying Sentiment companies have recognised they can both generate new business and retain existing customers at scale, providing direct and tangible ROI."
Sentiment's SaaS platform provides teams with the capabilities to analyse, drill down and respond in real-time to critical conversations across Social Media including Facebook and Twitter.
In conjunction with the funding, Sentiment announces the appointment of Elderstreet co-founder and managing director Michael Jackson to the Sentiment board of directors as chairman. Michael was previously chairman of FTSE 100 companies The Sage Group plc and PartyGaming plc.
"Our vision has always been to provide organisations with real understanding and value from social media," noted Leon Chaddock, founder and CEO of Sentiment. "We are thrilled to be partnered with Elderstreet and Netcall to accelerate this process."
Posted by Veronica Silva Cusi, news correspondent
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Published: Tuesday, January 14, 2014