Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used




Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used


This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties


Upcoming Events




How To Enter the 2020 Members' Choice Awards - For Vendors


News : Serenova Strengthens Executive Leadership Team with Key Hires

#contactcenterworld, @SerenovaShine

Serenova, a contact center-as-a-service (CCaaS) and workforce optimization (WFO) provider, announced it has strengthened its leadership team with the appointment of Michelle Burrows as Chief Marketing Officer (CMO) and David Nelson as Chief Financial Officer (CFO). Both Burrows and Nelson will play key roles designed to position Serenova for rapid market expansion in one of the most promising sectors in the customer experience ecosystem.

In her role, Burrows will lead Serenova’s global marketing functions including strategy, brand development, communications and demand generation. She will provide strategic direction for the company, working closely with the executive, sales and product teams to help Serenova broaden its footprint in the contact center market across geographic regions.

Burrows brings extensive experience in marketing and leadership. Most recently, she served as vice president of marketing and analytics at Comcast Business where she also led the customer loyalty contact center. Prior to Comcast Business, Burrows served as the vice president of Demand Marketing for inContact (NICE inContact). She has also held key leadership positions at Rally Software (CA Technologies), Verint Systems and Genesys Conferencing (West Corporation).

Ring2 Dashboards & Wallboards Free Trial

"Michelle’s vast experience in both marketing leadership and business expertise will be valuable for the Serenova team as we continue to grow and expand across the global contact center market," said John Lynch, CEO of Serenova. "Her track record of growing technology businesses in the contact center industry makes her a vital addition to the leadership team, and we look forward to working with her as she expands the reach of the Serenova brand."

Nelson has also been brought on board as Serenova's CFO. As Serenova experiences rapid growth and increasing demand for its contact center solutions, Nelson’s strong record of scaling companies, maximizing revenue growth, and driving profitability will be key components of the company’s success. In his role as CFO, Nelson will drive corporate finance, operations, and investor relations at Serenova.

Nelson has more than 30 years of financial management experience in the CFO role, both with private equity and venture-backed software and SaaS companies. Most recently, he was CFO of Periscope Holdings, a private equity backed, SaaS provider of enterprise and small and medium business procurement software solutions to customers. Prior to that, Nelson was CFO at Q2 eBanking, a venture-backed SaaS provider of online, mobile, and security banking software that he led to IPO in 2014. He previously held similar executive positions at Trillion Partners, Salion,, and Merrin Financial, a division of ADP.

These additions round out Serenova’s leadership team, which includes: Chief Technology Officer, Pascal Vincent; Chief Operations Officer, Julian Critchfield; Chief Product Officer, Matt Despain; and Vice President of People, Meg Marsh; and come as the executive team continues to evolve with John Lynch, former executive vice president of sales, ascending to CEO in Q1.

Prior to joining Serenova, Lynch was the senior vice president of global sales at Vendavo, a private, equity-owned provider in the price optimization space. Lynch served as vice president of sales at Mattersight Corporation. He served as director of North American sales for more than six years at Nuance Communications. Previously, Lynch held key executive positions at leading technology firms, including Parametric Technology Corporation, NexPrise, Division, and Altos Computers.

#contactcenterworld, @SerenovaShine

About Serenova:
Company LogoSerenova simplifies every aspect of the customer experience, from front office to back, to make life easier for you, your customers and your employees. Our customer-focused brands achieve brighter interactions, deeper insights, and more meaningful outcomes with Serenova’s always-on, highly secure, true multi-tenant and instantly scalable Contact Center as a Service (CCaaS) platform, CxEngage. Headquartered in Austin, Texas, Serenova has operations in California, Canada, the United Kingdom and Australia/New Zealand.
Company RSS Feed   Company Facebook   Company Twitter   Company YouTube   Company LinkedIn   Company Profile Page

Today's Tip of the Day - Lifetime Of A Number

Read today's tip or listen to it on podcast.

Published: Wednesday, April 11, 2018

Printer Friendly Version Printer friendly version

Submit Event

Upcoming Events

15th annual Best Practice Conference - this is the contact center world's most highly rated event - a whopping 100% of delegates say they would recommend it!

100's of best practice tips and ideas from contact center professionals Read More...

Survey - Online Event

Latest Americas Newsletter
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
session cookie set = True
session page-view-total =
session page-view-total =
applicaiton blnAwardsClosed =
session blnCompletedAwardInterestPopup =
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =