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News : ShopDirect Set to Use AI to Detect Fraud on Phone Calls
Liverpool, UK, March 26, 2018 -- Shop Direct has signed a contract to voice security and authentication technology from Pindrop to detect fraud on phone calls.
Pindrop’s audio "fingerprinting" technology will be used to help the online retailer improve customer service, detect fraud and deliver a more efficient customer experience.
Pindrop’s patented phoneprinting technology creates an "audio fingerprint" of each call by analysing call features, such as voice, location, background noise, number history and call type
Neil Chandler, CEO of financial services at Shop Direct, said: "Protecting our customers is our priority and investing in technology like this is one of the ways we can stay a step ahead of fraudsters. Our partnership with Pindrop will let us further strengthen our security, whilst reducing call times for customers."
Nick Gaubitch, Research Director at Pindrop, said: "Our Phoneprinting technology identifies and analyses a call’s audio in real time to indicate if a caller is suspicious."
Posted by Veronica Silva Cusi, news correspondent
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Pindrop Security provides enterprise solutions to secure phone and voice communications. Pindrop solutions reduce fraud losses and authentication expense for some of the largest call centers in the world. Pindrop’s patented Phoneprinting™ technology can identify, locate and authenticate phone devices uniquely just from the call audio thereby detecting fraudulent calls as well as verifying legitimate callers. Pindrop has been selected by the worlds largest banks, insurers, brokerages and retailers, detecting over 80% of fraud, even for attackers never seen before. Our solutions are allowing our customers to reduce call time and improve their customers experience even while reducing fraud losses. Pindrop is restoring confidence in the security of phone-based transactions.
About Shop Direct:
Shop Direct Home Shopping Limited is the UK’s online and home shopping retailer, with annual sales of around £1.5 billion and five million customers. We sell all of the major brands, including Sony, Nike, Levi’s, Adidas, Phillips, Kodak, Dyson, Bosch, Amanda Wakeley, Morgan and Miss Sixty.
Published: Tuesday, March 27, 2018
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