News : ShoreTel’s Continues Partnership With Williams Martini Racing
Singapore, Sept 18, 2014 -- ShoreTel(R) (NASDAQ: SHOR), a provider of phone systems and unified communications (UC) solutions, continues its technical partnership with Williams Martini Racing at the Singapore Grand Prix in 2014. For the second year, ShoreTel will deliver a full UC and mobility infrastructure throughout the Williams business – including the race team, Williams Advanced Engineering, and the Conference Centre. The affiliation will maximise communication and collaboration between the drivers, race strategists, management and operations teams around the world, propelling the organisation forward during this year’s exciting season.
During the season, ShoreTel is providing its UC solutions across the entire Williams organisation, facilitating the team’s activities at all races, as well as promoting the Customer Experience at the Williams Conference Centre. The Conference Centre is seen as offering a modern and creative environment to meet, train, network and entertain guests at any time, including hospitality on certain race days.
"We are pleased to have ShoreTel back for the second year as Official Supplier of the team after a rewarding relationship last year," said Claire Williams, Deputy Team Principal and Commercial Director of Williams Martini Racing. "With ShoreTel’s UC technology connecting our drivers with the rest of the enterprise with mission-critical communications and improved teamwork and efficiency, we are climbing the charts in the 2014 FIA Formula One World Championship."
Posted by Veronica Silva Cusi, news correspondent
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ShoreTel delivers IP telephony solutions to the enterprise. The spark for this solution emerged out of frustration. While purchasing a phone system at a previous venture, ShoreTel''''s co-founders were confounded by products short on features and long on complexity. So they created a better solution.
About Martini Racing:
Martini Racing is the name under which various motor racing teams race when sponsored by the Martini & Rossi distillery that produces Martini vermouth. Martini's sponsorship program began in 1968.
Published: Friday, September 19, 2014