News : Siemens Enterprise Communications Becomes Unify
Oct 15, 2013 -- Siemens Enterprise Communications is now Unify, a rebranding effort three years in the making.
Unify executives said the company is launching an aggressive campaign to increase awareness of the new name, including advertising both online and in print across business, trade and industry publications in such markets as the United States, Germany, Great Britain and Brazil. The new name lets the company—which is jointly owned by Siemens and investment group Gores Group and created in 2008—differentiate itself from the wide range of products that Siemens sells, from air conditioning units to medical equipment.
Unify officials are expecting the new brand and their Project Ansible platform to give the company momentum in a crowded UC market that holds the promise of easier and less costly collaboration but has yet to see the kind of growth many vendors and analysts have been predicting.
The first version of the Ansible platform will be a cloud-based software-as-a-services (SaaS) offering that will support four communications channels simultaneously—voice, video, text and remote screen sharing, according to Unify executives.
Posted by Veronica Silva Cusi, news correspondent
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Siemens AG is a German multinational engineering and electronics conglomerate company headquartered in Berlin and Munich.
Unify—formerly known as Siemens Enterprise Communications—is a large communications software and services firms. Our solutions unify multiple networks, devices and applications into one easy-to-use platform that allows teams to engage in rich and meaningful conversations. The result is a transformation of how the enterprise communicates and collaborates that amplifies collective effort, energizes the business, and dramatically improves business performance. Born out of the engineering DNA of Siemens, Unify builds on this heritage of product reliability, innovation, open standards and security to provide integrated communications solutions for 75% of the Global 500. Unify is a joint venture of the Gores Group and Siemens AG.
Published: Wednesday, October 16, 2013