News : Simplot Staying in Front with CRM Deployment
Sept 3, 2014 -- Food services, processing and manufacturing company Simplot has moved to standardise its Australian sales and operations with the deployment of a cloud-based mobile consumer goods solution from CRM vendor StayinFront.
Under the contract, Simplot will deploy StayinFront EdgeCG field force automation platform and its TouchCG mobile retail execution application to support all its routes to market.
The deployment to 150 Simplot sales representatives, merchandisers and managers, operating in three national teams – retail, independent grocery and foodservice – will be undertaken over a 16-week project concluding in October.
According to Kerrie-Anne Turner, StayinFront’s APAC Vice President and Managing Director Australia, StayinFront’s ability to support all of Simplot’s sales models and routes to market with its extensive out-of-the-box functionality and configurability was key to Simplot’s decision to move from multiple systems to a single, end-to-end integrated solution.
StayinFront TouchCG will allow Simplot to standardise sales processes and best workflow practices across all field activities based on the rep’s role and the type of store being visited, without the expense of customisation.
"StayinFront’s expertise in global FMCG, its proven partnership approach and flexible implementation options give us confidence that we have the right combination to cover all our routes to market from a single solution," said Robert Giles, Sales Director, Simplot Australia.
Posted by Veronica Silva Cusi, news correspondent
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StayinFront is a provider of enterprise-wide customer relationship management (CRM) applications, decision support tools and eBusiness systems. StayinFront combines unique technologies with an extensive implementation and support infrastructure to ensure a successful CRM project.
The J. R. Simplot Company, commonly referred to as Simplot, was founded in 1929 by 20-year-old John Richard Simplot near the small agricultural community of Declo in south central Idaho.
Published: Thursday, September 4, 2014