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News : Singlife with Aviva Goes All-in on AWS to Drive Product and Service Innovation

#contactcenterworld, @awscloud

Singapore, Dec 8, 2022 -- Amazon Web Services (AWS), an company, announced that homegrown financial services company Singlife with Aviva (Singlife) will be going all- in on AWS by the end of 2023. Singlife will migrate its entire information technology (IT) infrastructure to AWS to enhance Singlife’s digital capabilities, enabling the company to better meet growing consumer demands for hyper-personalised digital financial services, while also supporting Singlife’s environmental, social, and corporate governance (ESG) objectives.

Prior to its merger with Aviva Singapore in 2022, Singlife built a digital-first service model on AWS to support its consumers in Singapore and the Philippines. Now, as a merged entity with Aviva Singapore, Singlife is closing its on-premises data centres and migrating its Aviva IT workloads to AWS. The depth and breadth of AWS’s cloud services will provide Singlife with unified data capabilities that improve speed-to-market of new products and enhance the company’s digital workflows, ultimately powering all of Singlife’s new user interfaces to elevate the consumer experience for customers.

Singlife needed to build a consumer-first platform for seamless digital transactions and financial engagement. To unite the company’s data, which was stored in disparate environments that made building new consumer services challenging, Singlife built a data repository with AWS Partner Snowflake, the Data Cloud company, using Snowflake’s single, integrated platform. This platform helps Singlife securely load, integrate, analyse, and share data on AWS to make better data-driven business decisions.

To complement the integration of cloud services, Singlife will benefit from AWS’s training programmes to upskill its workforce with in-demand cloud skills in the areas of development, technical operations, and management. 

Romil Sharma, group head, technology and operations at Singlife with Aviva, said: "Digitisation is no longer a good-to-have but a must-have. Our cloud-first strategy with AWS allows us to stay true to our digital-first heritage, enabling us to harness the full potential of technology to benefit our consumers. With our upgraded data analytic capabilities, we are now uniquely positioned to provide consumers with hyper-personalised experiences, helping them achieve financial freedom confidently on their own terms."

"The financial sector is increasingly digitising to meet growing consumer demand for convenience, accessibility, and innovative offerings," said Vikram Rao, head of enterprise, ASEAN at AWS. "By going all-in on AWS, Singlife with Aviva is taking a cloud-first approach while upskilling employees in the latest cloud capabilities. Using AWS, Singlife with Aviva can quickly develop new and innovative data-driven services, and enhance consumer experiences, supporting their customer promise of ‘A Better Way to Financial Freedom’."

#contactcenterworld, @awscloud

Posted by Veronica Silva Cusi, news correspondent

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